As evident from 10,000 tweets an hour about the Swine flu outbreak to Domino’s video fiasco, brands can no longer turn a blind eye to managing their online reputation. What does this really mean? Well, in simple terms listen, learn and engage in the conversation. Sounds straightforward, right? It can be if brands are properly using social media channels. To be honest, we remain astounded at how many companies are still “watching” the online space versus beginning to maximize it for building their brand, interacting with consumers and managing a crisis situation in real time, before a situation gets out of control.
Posts Tagged ‘twitter’
April 23, 2009 | Lisa Wieting
Twitter Joins the Social Network Club
Social networks are just that, social, by including people from all over the world and a network, providing an opportunity to interact with others online. On Facebook, members can join groups and become a “fan” of a specific company or product. On LinkedIn, members can join and engage in discussions in groups and search for companies to learn more about them. Recently, Twitter joined the social network club with the addition of an application called Twibes.
April 20, 2009 | Kate McDaniel
The Business Case for Twitter
It seems like everywhere we turn, people are talking about Twitter. The recent increase in use by celebrities has created even more of a buzz. All the hype may be causing you to wonder – should my company join the ranks of Nordstrom (@nordstrom), Whole Foods (@WholeFoods), The Red Cross (@RedCross) and even Oprah (@Oprah) and build a presence on what appears to be the latest communications phenomenon?
The answer? Maybe…and likely, yes.
With 9.3 million visitors in the U.S. and 19 million worldwide, actively participating on Twitter enables you to spread your messages far and wide.
