The accessibility of smartphones, made widespread with the grueling battle between Verizon and AT&T, is at an all-time high with their increasing popularity and affordability. Along with the wireless industry’s explosive growth in 3G coverage and technology comes the necessity for marketers to get involved in a big way. A recent 2009 Retail Holiday Season Shopper Study, conducted by Motorola, confirmed this by stating, “More than half of consumers utilized mobile phones for in-store holiday shopping activities,” including “multi-channel comparison shopping, peer feedback, product info and couponing.” That means marketers who used mobile marketing as an additional brand touch point this past holiday season were more successful in reaching over half of all holiday shoppers than those that didn’t. In this economy, can you afford not to reach for that piece of the pie? Read the rest →