I’m trying to conceptualize what 100 billion of anything is. What would a 100 billion of something look like. How long would it take me to drink the coffee made from 100 billion coffee beans? How many pounds of coffee add up to 100 billion coffee beans? To answer this question I naturally go to Google and search for “coffee beans in a pound” and the light goes on. In the past year, according to a recent comScore report, users like me have gone increasingly to search engines to answer our questions 100 billion times. Internet search has become part of our thinking process, woven into the fabric of our decision-making. Read the rest →
Posts Tagged ‘search marketing’
September 18, 2009 | Steve Chitwood
Search engine marketing building steam.
September 1, 2009 | Jeff Cohn
Convergence. At a mile a minute.
It’s an interesting thing to be in the world of marketing, PR and interactive services today. The world seems to be changing before our eyes and at a pace that is shockingly fast. I remember the days when I was a client in the real estate industry. We would hire an ad agency for our creative and advertising needs. A PR agency for our media relations. And who knows for a website—maybe a freelancer, maybe another agency.
Today, I run a business that offers a solid blend of brand strategy, public relations, interactive/web, multicultural and creative/design services. But these areas of focus are blending, mixing, converging together at the speed of light. As clients’ needs become blended from traditional marketing to online visibility, so must we, as a service provider, be able to meet those needs. A PR advisor who knows how to pitch a story must also know how to develop a creative piece to support the story. The web developer must understand how a site will work to support the client’s online reputation. Social media is all the rage and is typically PR-driven, but the marketing strategists need to know when it makes sense to employ, as well. Print designers have to add online and interactive design to their repertoires.
May 1, 2009 | Steve Chitwood
Synergize Your Search Marketing
With limited budgets, high expectations, and short timelines, marketers are increasingly looking toward online channels to build their brands, acquire and retain customers, reduce costs, and capture any remaining trickle of available revenue the recession hasn’t evaporated. The quest for the best online investment of the precious marketing dollar often leads to search marketing and is met with confusion. What is more effective: optimization (SEO) or paid search (PPC)? The answer is simple: Yes.
There is no doubt that a well-optimized website and a dedicated effort to continually manage and expand the effort yields results. High natural or organic rankings can produce almost magical results; but a #1 organic ranking in Google, the holy grail of search marketing, is nearly as difficult to achieve as the one sought by Indiana Jones in Raiders of the Lost Ark, to say nothing of the effort to keep it.
