September 30, 2009 | Jeff Cohn
Jeff Cohn receives Inc. 5000 award.
I just finished attending the 2009 Inc. (as in Inc. Magazine) Conference, celebrating the Inc.500/5000 list of the nations’ fastest growing companies. To be on this list, a company must show a minimum level of revenue ($1m) and submit certified financials to prove revenue growth. The top 5000 companies are ranked. This year, Cohn Marketing marked our second consecutive year on the list at the rank of 1279. Those companies on the list as well as “alumni” of the list are invited to the conference, now held annually in D.C. Part award and recognition, part motivation, part education and part just fun, the conference brings together entrepreneurs from all walks of life that have made the list. It’s a great experience each year, meeting these incredible people that have started businesses with a good idea, a few dollars and a lot of hope and prayers.
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September 18, 2009 | Jeff Cohn
I had the chance to fly through Milwaukee’s airport today, changing planes on Air Tran Airways. I fly a lot. And with my background in shopping center management and marketing, I am always intrigued by the similarities between airports and shopping centers. But that’s for another post. Today, I want to talk about customer service amenities.
MKE business center
As I got off of my flight, I walked through the concourse wondering where I could sit, plug in and work for an hour or two during my layover. I walked by a room near my gate called “Business Center.” The door was open, there was no staff and no membership fees to pay. Just a calm, clean, quiet room with carpeting and nice lighting, along with a lineup of ten cubicles. Each cube offered plugs, a working space and very nice office chair. Read the rest →
September 9, 2009 | Jeff Cohn
I recently had the opportunity to take a few days off, and chose to visit my favorite world capital, London. One reason I chose London was the availability of a business-class ticket using miles on Delta. Or was it Northwest? I’m really not sure.
To book my flight using American Express Membership Miles, I had a number of airline choices, including Delta and Northwest. So off I went to the Delta site to see what I could find. Nothing. Nada. Even on Northwest. After all, they are in the process of merging, right? That was followed by a visit to NWA.com, where, hurray, I had a long list of choices, including flights on…you guessed it, Delta.
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May 6, 2009 | Jeff Cohn
My business travels have taken me to one of my favorite places, Vancouver B.C., Canada. Ask anyone who knows me and they’ll tell you, it’s one of my favorite places to be. Before leaving Denver, a member of our team suggested I visit a place called Caffe Artigiano. They have several locations in Vancouver but as luck would have it, there was one just a block from my hotel. These folks totally get the value of brand. They offer a true coffeehouse experience, differentiating themselves from the rest of the pack. What brings their brand to life?
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May 4, 2009 | Jeff Cohn
Walking into the annual Colorado Business Marketing Association Gold Key Awards last week, I felt something in the breast pocket of my brand new Hart Schaffner and Marx (HSM) suit purchased just for the occasion. I reached in the pocket and there was a little slip of paper, not much larger than an open matchbook. Printed on the paper were these words:
“It took 121 people a total of 233 hours to complete this garment. We almost hate to let it go—wait…wait…we said almost!” —Isabella.
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