The question often comes up when planning for  sustainability messaging on what qualifies as a sustainable business practice and what is just good business. So when does it make sense to make a sustainable statement about your business, product or operations? If a company moves its manufacturing location or its warehousing location to be closer to the nucleus of the distribution point – that’s good business. You are reducing your costs and streamlining your business operations. It may also be sustainable, but it does not live outside of what any other company would reasonably do to minimize costs and maximize profits. Sustainable efforts are usually classified as those over and above normal business operations. The fact that a company streamlined its operations could be a supporting statement in a company’s overall sustainable effort, but should certainly not be a leading claim.