Tom Davenport, the noted Babson College and Harvard Business School scholar, has written extensively on how companies that effectively employ analytics to leverage business intelligence data into fact-based decisions can build a competitive advantage. His team has researched large organizations such as Proctor & Gamble, Bank of America, Wachovia, and Harrah’s, and makes some points that translate well to businesses of all size and the importance of capturing and, more importantly, using analytics data.
Integrated Marketing
April 25, 2009 | Steve Chitwood
Using Analytics to Increase Online Marketing Effectiveness
April 23, 2009 | Lisa Wieting
Twitter Joins the Social Network Club
Social networks are just that, social, by including people from all over the world and a network, providing an opportunity to interact with others online. On Facebook, members can join groups and become a “fan” of a specific company or product. On LinkedIn, members can join and engage in discussions in groups and search for companies to learn more about them. Recently, Twitter joined the social network club with the addition of an application called Twibes.
April 20, 2009 | Kate McDaniel
The Business Case for Twitter
It seems like everywhere we turn, people are talking about Twitter. The recent increase in use by celebrities has created even more of a buzz. All the hype may be causing you to wonder – should my company join the ranks of Nordstrom (@nordstrom), Whole Foods (@WholeFoods), The Red Cross (@RedCross) and even Oprah (@Oprah) and build a presence on what appears to be the latest communications phenomenon?
The answer? Maybe…and likely, yes.
With 9.3 million visitors in the U.S. and 19 million worldwide, actively participating on Twitter enables you to spread your messages far and wide.
April 19, 2009 | Lisa Wieting
Live From Anywhere – Skype Creates New Media Opportunities
Have you noticed the increasing use of Skype in broadcast media lately? Oprah is using it for out-of-studio interviews and we’ve observed local news stations using it for weather reports. With the continual downsizing of news teams and camera operators, we see Skype becoming an amazing tool that can benefit both public relations professionals, as well as newsrooms.
In the past, we have been dependent upon newsrooms and their ability to assign a camera crew to cover a live event or do an onsite interview. But, now that broadcast media is implementing Skype into their daily newscasts, it opens up a world of opportunity.
