http://brandstand.cohnmarketing.com/2010/02/mobile-marketing-get-into-your-target%e2%80%99s-mind-by-getting-into-their-back-pocket/ Building strong brands through integrated marketing from Cohn Marketing Mon, 30 Aug 2010 22:08:15 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://brandstand.cohnmarketing.com/2010/02/mobile-marketing-get-into-your-target%e2%80%99s-mind-by-getting-into-their-back-pocket/#comment-51 Brittney Cox Tue, 09 Feb 2010 23:20:58 +0000 http://brandstand.cohnmarketing.com/?p=557#comment-51 Thanks, Mariella. We agree! It is important that we stay on top of the brand touch points that are relevant to our consumers. In a world of advertising clutter, the only way to stay visible to our market is to become accessible and to add value to our targets' lives. This is much easier to achieve when a thorough and strategically planned marketing mix is implemented—which many times is inclusive of a well-placed mobile initiative. Thanks, Mariella. We agree! It is important that we stay on top of the brand touch points that are relevant to our consumers. In a world of advertising clutter, the only way to stay visible to our market is to become accessible and to add value to our targets’ lives. This is much easier to achieve when a thorough and strategically planned marketing mix is implemented—which many times is inclusive of a well-placed mobile initiative.

]]> http://brandstand.cohnmarketing.com/2010/02/mobile-marketing-get-into-your-target%e2%80%99s-mind-by-getting-into-their-back-pocket/#comment-49 Mariella Mon, 08 Feb 2010 23:41:38 +0000 http://brandstand.cohnmarketing.com/?p=557#comment-49 Is true that all the Consumers spend more time than ever on their phones — calling, texting, emailing, and surfing the Internet. That’s a good reason for integrate mobile into our marketing mix. When mobile is part of our overall marketing plan, we’ll create a holistic campaign that achieves better results and builds instant awareness. Thus we can stay connected with the consumers across all these activities. Is true that all the Consumers spend more time than ever on their phones — calling, texting, emailing, and surfing the Internet. That’s a good reason for integrate mobile into our marketing mix. When mobile is part of our overall marketing plan, we’ll create a holistic campaign that achieves better results and builds instant awareness. Thus we can stay connected with the consumers across all these activities.

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