Social networks are just that, social, by including people from all over the world and a network, providing an opportunity to interact with others online. On Facebook, members can join groups and become a “fan” of a specific company or product. On LinkedIn, members can join and engage in discussions in groups and search for companies to learn more about them. Recently, Twitter joined the social network club with the addition of an application called Twibes.

A Twibe is a Twitter group that’s specific to a certain topic, industry or hobby, where members discuss and share with others with similar interests. In my opinion, Twibes take Twitter from a micro-blogging site to a “social network,” giving Tweeple the opportunity to take their networking to a new level. What’s next for Twitter and how it will evolve, only time will tell. However, in the name of social networking, if you’re interested in brand development and all that it involves, there’s a Twibe for you: http://www.twibes.com/group/BrandDevelopment, check it out!

Posted in: Integrated Marketing, Online Marketing, Public Relations
Tags: brand development, facebook, linkedin, Social Media, twibes, twitter
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